Health Promotion and Communication

Course description

This course deals with concepts and theories of social science and related fields that are relevant to health promotion in human population. Issues related to group and community health promotion practices will be covered. It also addresses behavior change models and health communication strategies.

Course outcomes

Upon the completion of this course, students will be able to:

• Describe the interrelationship between behavioral sciences and community medicine
• Define major terms and concepts related to behavioral sciences
• Describe the main determinants of health behavior
• Explain the concepts of community organization
• Describe and explain the theories of communication, communication process; factors influencing effective communication process
• Explore the process of planning, implementation, monitoring and evaluation in health education and will be able to translate the theoretical skills into practice
• Describe the concept of social marketing in health

Course contents

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🔽 2 h 31 min | Introduction

Health education, health communication and health promotion
Principles of health education, communication and promotion
The role of health education in primary health care, public health and health policy and programs

🔽 2 h 46 min | Health and Human Behaviors

Behaviors components and typology of health behavior
Determinants of human behaviors
The role of health education in disease prevention and targeted human behaviors

🔽 2 h 33 min | Theories and Models in Health Education and Promotion

Terms related to theories of health education and promotion
The importance and categories of theories/models
Basic concepts of selected categories of theories in health education/promotion
Models appropriate for health education and promotion practice and research

🔽 2 h 20 min | Health Communication

Health communication
Communication process and stages
Effective communication

🔽 1 h 34 min | Health Education Methods and Materials

Common health education methods and materials
Common health learning materials
Production process of health education materials

🔽 2 h 26 min | Planning, Implementation and Evaluation of Health Education and Health Promotion Program

The concept and purposes of planning of health education and promotion
Develop health education/promotion based on precede-proceed model
Health education/promotion implementation, evaluation, and monitoring of health education/promotion program